You can check the full landing page here:&nbsp;https://egeu.app/<br>

EGEU Landing Page

- Research, Mapping and Strategy : I conducted desk research and created user journeys to design and improve the company’s dashboard. I collaborated closely with product managers, owners, developers and cybersecurity specialists to align priorities and deliver solutions focused on user needs. 
- Design System and UI/UX : I led the creation of a Design System for the dashboard, designing and standardizing components in Figma. I optimized the entire interface, ensuring consistency, accessibility and scalability across product updates. 
- Documentation and Analysis-  I document and standardize interfaces, tagging components for analysis with Clarity and Google Analytics, supporting future measurement of usage and usability improvements. 

-Creation of graphic materials with a focus on visual identity for content creators.
-Development of social design, thumbnails, covers, posters, and flyers.
-Team collaboration on projects for YouTubers and personal brands.
-Visual direction and image editing, ensuring aesthetic consistency and strategic alignment.

You can check the full page here:&nbsp;https://lp-mad.vercel.app/

MAD arrives as Brazil’s first RASP solution, combining innovation and performance while reflecting its essence of advanced protection

MAD Landing Page

João’s attention to detail and ability to balance aesthetics with usability stood out in every project we collaborated on.

Aisha Verma

João’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.